about saltwood hawaii

Founded by Lana Gronwald, Saltwood Hawai‘i is a fragrance brand (brother brand to Jules & Gem Hawai‘i) designed to give everyone confidence through a unique scent experience.

Saltwood Hawai‘i was born from a desire to create modern fragrances rooted in masculine-forward scents, yet made for anyone–blending the sense of smell with a deeper sense of identity and purpose. Inspired by Hawai‘i’s culture and the true meaning of aloha, our brand goes beyond fragrance to empower confidence and connection. Each scent is thoughtfully crafted to reflect strength, authenticity, and the values of loving yourself, uplifting others, and honoring the community we come from.