ALI‘I

Our Aliʻi fragrance honors the legacy of Hawaiian leadership, dignity, and responsibility—reflecting the chiefs who guided with wisdom, strength, and respect for their community. Fresh and refined, with crisp citrus and cedarwood notes, it’s a timeless scent inspired by those who serve with purpose.
Fragrance notes: Cedarwood, jasmine, amber, orange
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BRAND AMBASSADOR STORIES

MEET JOEY CADIZ

Representing our Aliʻi fragrance, Joey embodies what it means to lead with purpose. As a North Shore lifeguard, grassroots nonprofit founder, and dedicated community leader—especially in the wake of the 2026 Kona low storm—he leads in many ways while honoring and uplifting his culture.
Meet Joey