North Shore Lifeguard, Laulau Solutions Founder, Community Leader
Hale‘iwa, O‘ahu

Joey Cadiz is a North Shore lifeguard, big wave surfer, and the founder of Laulau Solutions, a grassroots nonprofit created during the COVID-19 pandemic to provide free, nutritious meals to the community through the sharing of traditional laulau. Deeply rooted in service, Joey’s work reflects a commitment to caring for both people and place.

Representing the Ali‘i fragrance, Joey embodies leadership through action—guided by responsibility, humility, and respect. His connection to the ocean and community speaks to a quiet strength that defines both his lifestyle and the spirit of Ali‘i.